SHANGHAI, november 7, 2026 — Visbody deltog i Xianying Space (Smalt utrymme) ceremony hosted by Pfizer’s weight management team at the 9th China International Import Expo (CIIE). Invited as a body assessment technology partner, Visbody joined retail pharmacy partners to mark the next phase of the initiative’s development.
Building on their existing partnership, the collaborators will further integrate body assessment, health education and pharmacist consultation into everyday pharmacy services, bringing weight-management support closer to consumers.
Ecnoglutide Makes Its Global Debut at CIIE
At this year’s CIIE, Pfizer placed metabolic health management at the center of its exhibition for the first time. On November 5, Pfizer’s ecnoglutide (先维盈®) made its global debut at the Pfizer booth.
Designed around a “Weight Management City” concept, the booth used interactive experiences and familiar everyday settings to help visitors explore the science of weight management and its relationship with metabolic health.
Alongside pharmaceutical innovation, Pfizer is engaging ecosystem partners to extend health education, professional guidance and weight-management support into daily life. Xianying Space brings this approach into the retail pharmacy setting.
Building on an Established Collaboration
Introduced in 2026 by Pfizer’s weight management team in collaboration with retail partners and Visbody, Xianying Space brings body assessment, health education and pharmacist consultation together in a dedicated pharmacy service area.
The initiative gives consumers a convenient starting point to better understand their bodies and access weight-management support. The ceremony at CIIE marked a further step in developing the collaboration, with a focus on expanding the initiative’s reach, strengthening pharmacists’ professional capabilities and enhancing body assessment support.
Connecting Body Assessment with Everyday Health Services
Understanding one’s body is an important starting point for weight management. Within Xianying Space, Visbody provides body assessment technology that complements health education and pharmacist consultation, helping consumers better understand their physical condition and informing subsequent weight-management conversations.
Through its collaboration with Pfizer’s weight management team and retail partners, Visbody continues to bring body assessment technology into accessible health service settings, connecting greater body awareness with everyday action.
The event featured remarks from representatives of Pfizer, Visbody and retail pharmacy partners, followed by a joint ceremony marking the next phase of collaboration.
Visbody will continue contributing its body assessment expertise to the development of Xianying Space, working with Pfizer’s weight management team and retail partners to bring convenient, professional weight-management support to more pharmacies and communities.
