August 14–16, 2026 | Shenzhen Convention & Exhibition Center (Futian) | Booth H3A01-1
Visbody recently participated in IWF Shenzhen 2026, held from August 14 naar 16 at the Shenzhen Convention & Exhibition Center (Futian).
The event brought together fitness operators, wellness professionals, distributors, brands, and industry leaders to explore the latest developments shaping the fitness and wellness industry.
At Booth H3A01-1, Visbody showcased its latest 3D-bodyscan, analyse van de lichaamssamenstelling, beoordeling van de houding, and AI-powered movement assessment technologies, while connecting with customers and partners from China and international markets.
For Visbody, IWF Shenzhen 2026 was an opportunity not only to demonstrate technology, but also to exchange ideas with the industry and explore new opportunities for collaboration in the global fitness market.
Inhoudsopgave
Showcasing Digital Fitness Technology
Throughout the three-day exhibition, Visbody’s booth welcomed fitness operators, industry professionals, distributors, and potential partners.
Visitors had the opportunity to experience Visbody’s digital assessment technologies and learn how objective body data can support more personalized and measurable fitness services.
The solutions showcased at the event included the Vislichaam M60, S30, En T55, demonstrating different applications of Visbody’s human digitalization technology.
From 3D body scanning and body composition analysis to posture and movement assessment, Visbody’s solutions are designed to help fitness and wellness professionals turn complex body data into clear, actionable insights.
These technologies can support a wide range of applications, inbegrepen:
- Fitness assessment and member onboarding
- Personalized training recommendations
- Progress tracking and reassessment
- Body composition monitoring
- Posture and movement analysis
- Data-driven member engagement
The strong interest from visitors reflected a broader shift in the fitness industry toward more data-driven, gepersonaliseerd, and technology-enabled services.
Connecting with Global Fitness Partners
IWF Shenzhen 2026 also provided an important platform for Visbody to connect with international distributors, fitness businesses, and industry professionals.
Throughout the exhibition, conversations focused on how digital assessment technologies can be integrated into different fitness and wellness environments and how businesses can use data to improve customer experiences and long-term engagement.
For international markets, successful technology adoption requires more than simply introducing a product. It requires an understanding of local business models, customer expectations, service workflows, and market needs.
Visbody continues to work with partners across different markets to provide localized support and scalable digital fitness solutions.
These conversations at IWF also offered valuable insights into the evolving needs of the global fitness industry and helped strengthen Visbody’s relationships with international partners.
Sharing Global Market Insights at the B2B Global Trade Forum
As part of the event’s international programming, Chen Chao from Visbody was invited to speak at the B2B Global Trade Forum.
The session explored trends in the international fitness market, the development of digital fitness solutions, and opportunities for cross-border cooperation.
Drawing on Visbody’s experience in international markets, the discussion highlighted the importance of combining technology with localized market strategies and long-term partner relationships.
As digital transformation continues to reshape the fitness industry, distributors and operators are looking for solutions that can deliver both technological value and practical business outcomes.
For Visbody, international expansion is therefore not simply about entering new markets. It is about building sustainable partnerships and helping local businesses integrate digital assessment into their existing services.
Exploring New Models for Fitness Club Growth
Visbody also participated in a joint industry forum with Les Mills and Precor, where Lei Qi, COO of Visbody, shared insights into the changing competitive landscape of the fitness industry and the role of digitalization in member operations.
As fitness clubs face increasing competition and changing consumer expectations, operators are looking for new ways to improve service quality, demonstrate results, and strengthen member retention.
One opportunity lies in creating a more continuous, data-driven member journey:
Initial Assessment → Personalized Recommendation → Training → Progress Tracking → Reassessment
Instead of treating assessment as a one-time activity, fitness businesses can use body and movement data throughout the member lifecycle.
This approach can help professionals better understand individual needs, demonstrate measurable progress, and create more meaningful interactions with members.
Door te combineren 3D human digitalization, analyse van de lichaamssamenstelling, beoordeling van de houding, movement assessment, and AI-powered insights, Visbody aims to help fitness businesses build more personalized and data-driven service models.
From Technology Showcase to Industry Collaboration
For Visbody, IWF Shenzhen 2026 was more than a product exhibition.
It was an opportunity to engage directly with customers, distributors, partners, and industry leaders and gain a deeper understanding of how the fitness industry is evolving across different markets.
The conversations at the event reinforced several important trends:
- Fitness businesses are increasingly adopting data-driven services.
- Members expect more personalized and measurable experiences.
- Digital assessment can create new touchpoints throughout the member journey.
- Technology providers and local partners need to work together to support successful market adoption.
These insights will continue to inform Visbody’s product development, international market strategy, and collaboration with partners around the world.
Vooruit kijken
As the global fitness industry continues to evolve, Visbody remains committed to advancing 3D human digitalization, AI, and data-driven assessment technologies.
By combining hardware, software, and intelligent data analysis, Visbody aims to help fitness, welzijn, sport-, and professional organizations better understand the human body and deliver more personalized experiences.
IWF Shenzhen 2026 provided another valuable opportunity to connect technology with real-world industry needs and strengthen relationships with partners from different markets.
Visbody looks forward to continuing these conversations and working with partners around the world to explore new possibilities for digital fitness.
Interested in bringing data-driven assessment to your business?
[Boek een demo] to learn more about Visbody’s solutions and explore potential partnership opportunities.
